JOB DESCRIPTION:

The Head of Growth’s core charge is to explore, identify, create, sustainable acquisition channels and to develop the network effect. S/he also provides overall leadership to the marketing department while owning and driving the planning, creative direction, branding strategy, and execution of marketing projects, programs, and initiatives. In addition, the Head of Growth would be a key stakeholder in developing the marketing strategy (alongside the CEO & VP, Strategy).

JOB RESPONSIBILITIES:

  • Aggressively researches and actively participates as a key member of the consumer insights group
  • Identifies and defines ICP(s)
  • Develops marketing programs & initiatives using data-driven inferences from consumer insight initiatives
  • Builds and relentlessly pursues a successful network effect
  • Develops & grows new acquisition channels
  • Creates and utilizes a strong testing & iteration methodology
  • Formulates an integrated marketing strategy
  • Involved with developing a world-class customer experience
  • Functions as an agile team leader within an agile marketing team
  • Manages overall marketing execution across all channels and functions
  • Defines and optimizes the overall sales funnel & customer journey (including devising lead scoring, metrics, etc.)
  • Owns and drives front-end customer-facing product
  • Ensures the brand voice is consistently deployed across all channels and collateral
  • Manages all agency and contractor relationships

JOB REQUIREMENTS:

  • Is uncompromisingly customer-obsessed
  • Able to synthesize multiple sources of qualitative and quantitative data effectively to filter out the noise and uncover actionable truths
  • A clear understanding of how product interfaces with marketing
  • Excels in fast-paced, high-stress, entrepreneurial start-up environments
  • Proactive self-starter that thrives in the unknown
  • Exceptionally resourceful with a proven ability to produce exceptional results with limited resources
  • Ambitious & highly motivated to exceed and overachieve
  • Displays passion
  • Possesses GRIT
  • Background in consulting, marketing, advertising, or entrepreneurship
  • MBA from a top tier school preferred or a clear track record of success in relevant professional experience